aayubajaj.com

Writing Samples

Please find below a few snippets and links to content pieces I have worked on in the past few years:

I worked at HCL Technologies as an Associate Manager of Marketing for 2.5+ years.

Tweetchat

Tweetchat was HCL's flagship thought leadership product garnering 30Mn+ impressions per discussion. I led this entire program including content related to live discussion questions, social media posts, and banners for more than 20+ discussions. I also led the content for decks/preparation materials for participants and performance reporting for internal leadership.

Website Content

I led the content for technology-related short content pieces such as Infographics and Tech Wisdom.

I also uploaded Tweetchat content in the form of articles on HCL website. Please note that HCL Technologies went through a rebranding exercise. I found a few archived links, but these are not as visually good as they used to be.

Thought Leadership Magazine

I was primarily involved in distribution and leverage for CIO Issue 12 (Magzter Link) magazine i.e. magazine distribution, leveraging HCL’s brand reputation, and leading conversations with magazine contributors to ensure content strategy and content quality align with the overall objective of the company.

We also generated video content with the same magazine contributors, and I led the content strategy including drafting the discussion agenda and questions for these short videos. Here are the YouTube links of these videos:

https://youtu.be/-ujbyIYbRbs?si=OX4wsbdke86lJRt9 This video was recorded with VP/GM & Head of Business App. Platform, Google Cloud, on no-code software development.
https://youtu.be/hOHbQhI1lP8?si=8OyXrPLu7OBzFYMn This video was recorded with Harry Moseley, Global CIO, Zoom Video Communications on how Zoom scaled up in such a short time span.
https://youtu.be/k_Kdydqf-LU?si=kKA3avnJbcMqsn1i This video was recorded with Andrew L. Goldberg, Head of Enterprise Technology Development, AbbVie on automation in his company.